marketing technology
marketing coaching
marketing sprints

Have you ever participated in a trade show training event, seminar or full day training workshop?  Did you get super excited and want to implement everything that you learned but found it time consuming and overwhelming?

There is an old adage –  “We learn 10 percent of what we read, 20 percent of what we hear, 30 percent of what we see, 50 percent of what we see and hear, 70 percent of what we discuss with others, 80 percent of what we experience, and 95 percent of what we teach to someone.”

The Marketing Sprints Training Program is designed to help you train, learn and implement effective digital marketing strategies one week at a time.  Marketing can be a marathon and our weekly sprint training will help you be prepared for the local digital marketing race.

Each week you will participate in a new training class.  Training is delivered in an online live training class session using the latest in virtual meeting technology so there are no travel expenses. You will be able to learn from the comfort of your home, office or local coffee shop. Each class is roughly 30-60 minutes in length focused on delivering one core strategy at a time – making it easy to understand, retain and implement.  You can have as many employees as you wish attend the training.  Classes are designed to be interactive where students will be able to get hands-on instruction.  You will also have access to an online library of pre-recorded training classes and workbooks with action items in case you missed a class or wish to learn at your own pace.

In addition there is a weekly open forum 60 minute Question and Answer session for students who seek additional instruction or assistance.  To reinforce training you also get 2 – 30 minute one-on-one coaching sessions each month to discuss digital marketing strategies and initiatives.

The goal of the Marketing Sprints Training Program is to give you and your team the tools, technology, training and confidence to compete and win in your local online competitive digital marketing environment.

There are more than 36 sessions planned for 2012.  Here is an outline of the Marketing Sprints Training Curriculum:

Marketing Sprints Training:  Website Fundamentals and Short Term Lead Generation Marketing Strategies

Weeks 1 – 12

    • Sprint 1:  Developing a Digital Marketing Strategy
    • Sprint 2:  Local Competitive Market Analysis
    • Sprint 3:  Search Engine Optimization 101
    • Sprint 4:  The Fundamentals of Establishing Website Domain Authority
    • Sprint 5:  Local Marketing Strategies to Get Found Online
    • Sprint 6:  The Power of Local Search Directories
    • Sprint 7:  Paid Search Management:  Google Adwords 101
    • Sprint 8:  Paid Search Management:  How to setup a Google Adwords Campaign
    • Sprint 9:  Paid Search Management:  Google Adwords Campaign Management Tips and Tricks
    • Sprint 10:  Paid Search Management:  Advanced Google Adwords Strategies
    • Sprint 11:  Call Tracking Technology Implementation
    • Sprint 12:  How to Setup, Configure and Automate Social Media

Marketing Sprints Training:  Turn your Website into an Organic Lead Generating Sales Machine

Weeks 13-24

    • Sprint 13:  Copywriting Clinic: How to write copy that converts website visitors to leads Part 1
    • Sprint 14:  Copywriting Clinic:  How to write copy that converts website visitors to leads Part 2
    • Sprint 15:  Copywriting Clinic:  How to write copy that converts website visitors to leads Part 3
    • Sprint 16:  Copywriting Clinic:  How to write copy that converts website visitors to leads Part 4
    • Sprint 17: Landing Page Best Practices:  How to properly setup a landing page
    • Sprint 18:  How to Increase Landing Page Conversion:  Landing Page Testing, Tips and Tricks
    • Sprint 19:  How to Leverage Landing Pages in Offline Marketing
    • Sprint 20:  Blogging Bootcamp:  Blogging 101
    • Sprint 21:  Blogging Bootcamp:  Turning your Small Business into a Media Company
    • Sprint 22:  Blogging Bootcamp:  Effective Blogging Strategies that Generate Leads
    • Sprint 23:  Blogging Bootcamp:  Blogging and Social Media
    • Sprint 24:  Blogging Bootcamp:  How to quickly and easily develop blog content

Marketing Sprints Training:  Dominate your Local Competitive Market and Build Website Equity

Weeks 25-36

    • Sprint 25:  Campaign Development:  The proven formula to position and promote your service and product offerings
    • Sprint 26:  Campaign Development:  Content Strategy
    • Sprint 27:  Campaign Development:  Conversion Strategy
    • Sprint 28:  Campaign Development:  Tracking and Analytics
    • Sprint 29:  How to Collect Customer Reviews
    • Sprint 30:  Ways to Leverage Customer Reviews to Generate Referral Leads Part 1
    • Sprint 31:  Ways to Leverage Customer Reviews to Generate Referral Leads Part 2
    • Sprint 32:  Using your Website to Communicate and Retain Customers
    • Sprint 33:  Lead Nurturing 101
    • Sprint 34:  Advanced Lead Nurturing
    • Sprint 35:  Email Management 101
    • Sprint 36:  Advanced Email Management

 

 

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